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Stand out from the stack by showing evidence, not guesses. How?
Get the tools you need to validate market demand with
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You'll walk away with:
Tools built for you in 3 weeks — zero DIY guesswork
An accelerator-grade system that builds credibility
The smartest way to validate your idea
STOP PITCHING, START PROVING
Secure the proof of market demand that wins over accelerators, investors, and partners.
FIRST FLIGHT builds the tools founders need to run structured validation interviews and generate investor-grade evidence of market demand.
It's the smartest way to validate your business idea and avoid wasting months building the wrong thing.
In just 3 weeks, we build your validation interview engine. We provide the assets and the playbook; you lead the interviews to surface the signals that actually matter:
1) Do people “get it”?
2) Do they care enough to want it?
Tools: built for you.
Validation: done by you.
If you want a faster path to evidence, let’s talk.
Book Your Strategy Session and we’ll see if FIRST FLIGHT is a good fit for where you are and what you need.
Let’s Get Clarity Before We Start.
Book Your Strategy Session.
We'll walk through your idea, your goals, and what validation signals matter most for you.
The Real Problem Founders Face
You can’t get investor attention, build early demand, or validate anything without a clear message and a structured process.
Most founders try to validate in the dark.
They start with:
• Unclear messaging
• Scattered conversations
• No structure for collecting clean, comparable feedback
So instead of real signals, they get noise.
Validation becomes confusing, stressful, and slow.
That’s why so many founders stay stuck in “I think…” instead of confidently saying, “Here’s the evidence.”
THE SOLUTION:
FIRST FLIGHT
To solve this, FIRST FLIGHT builds the custom tools you need to run structured validations interviews and produce investor-grade evidence of demand.
In just 3 weeks, we build:
• Your Core Messaging Stack
• Your Interview Tools
• Your Validation Deck Framework
Together, these give you:
• A clear message people instantly understand
• A credible process for gathering real feedback
• Clean demand signals you can trust
No guessing.
No duct-tape DIY chaos.
No fake "validating" in the dark.
Just clarity, confidence, and structure — FAST.
What We Build For You
Everything you need to test your idea with confidence —
without the confusion or DIY struggle.
No wandering. No guesswork. No wasted cycles.
⚡️ MESSSAGING STACK
We distill your idea into a clear, compelling message people instantly understand.
What's included:
Messaging Deck (problem → solution → value)
Core positioning and Narrative
Outreach Script Templates
> OUTCOME:
A message that’s simple, consistent, and easy for anyone to react to — no explaining, no rambling..
⚡️ INTERVIEW TOOLS
We create a structured system for gathering clean, reliable feedback from real people.
What’s included:
Problem & Solution Videos (scripted + produced)
Surveys designed to surface real signals (not polite opinions)
Presentations for use on Zoom
Landing Pages
(Copy + Page Develpment)
Interview playbook for live or self-guided interviews
> OUTCOME:
A solid interview process that generates comparable data — not vague conversations.
⚡️ VALIDATION DECK FRAMEWORK
We turn your insights into a credible story you can confidently present.
What’s included:
Validation Deck Presentation Slides
Clear structure for showing demand, not hype
A narrative accelerators and investors recognize
> OUTCOME:
A professional, evidence-backed deck that shows how people actually responded to your idea.
Together, these assets turn validation from a guessing game into a structured proof-building process.
From Guessing to Proof — In Four Clear Phases
We guide you through a structured validation journey that replaces uncertainty with evidence, momentum, and credibility.
Check out an example of the end result.
TIMING
Three weeks. Start to finish.
A friction-free path to validation without months of tinkering.
⚡️ In just 3 weeks, you'll go from “idea in your head” to having professionally crafted validation assets that are ready for real-world testing.
PRICING
The FIRST FLIGHT Validation Kit is $4,000.
(Additional projects available by quote.)
Need help raising funding for FIRST FLIGHT?
> Use this letter.
By the end, you’ll finally have something credible to present to:
- Accelerator Reviewers
- Investors
- Potential Partners
STOP PITCHING, START PROVING
Get started with FIRST FLIGHT
MEET YOUR BUILDER
👋🏼 Hi, I’m Ray.
Here’s why a marketing guy is perfect for validation.
If you think about it, validation is just early-stage marketing.
Marketing’s job is simple: find people who raise their hand and say, “YES, I'm interested. Tell me more.”
Validation does the same thing.You’re not proving a product. You’re proving that real people care. That’s why my background fits perfectly.
Decades of ad-agency speed + clarity.
I spent 20+ years in Chicago ad agencies and Fortune 500 marketing teams where:
• Deadlines are tight
• Quality must stay high
• Every project requires learning quickly and producing even faster
That environment trained me to distill ideas, craft clear narratives, and build polished assets at speed — exactly what founders need for real validation.
Marketing Psychology → Validation Clarity.
I always start with the psychology, not the technology. Because when you understand WHY people say yes, everything else clicks.
The insights you uncover in validation become the foundation for your future marketing: your headlines, your messaging, your positioning. Great marketing starts with great validation.
What I bring to your Validation Launch Kit:
Strategic messaging that makes your idea easy to understand
Ad-agency-level speed and polish
Deep storytelling + video experience
A passion for helping founders work smarter, not harder
THE STORY BEHIND THE NAME
Before there was a $10T travel industry, there was a first flight.
In 1903, the Wright brothers didn’t change the world with a polished aircraft, a pitch deck, or a grand reveal. They changed it with 11 seconds in the air.
It wasn’t fast. It wasn’t scalable. But it was real.
That moment did one thing that mattered more than anything else: It proved that flight itself was possible.
FIRST FLIGHT works the same way.
It’s your first, undeniable proof (to yourself and to others ) that your business can lift off.
First Flight is your introduction to the world as a founder with evidence, not just intention. A way to step out of theory and into motion. A way to replace “I think” with “I know.”
Because once something has flown — even briefly — everything after that changes. Wheels up. Let's fly.
Here’s everything founders usually ask.
Frequently Asked Questions
What exactly is the FIRST FLIGHT?
FIRST FLIGHT is a done-for-you service that builds the tools you need to run structured validation interviews and generate evidence of market demand.
In just 3 weeks, we create your core messaging, interview tools, and validation deck framework — everything you need to collect clean demand signals.
It’s a structured way to turn an idea into evidence, before building an MVP.
Assets: done for you. Validation: done by you.
Who is this for?
FIRST FLIGHT is for founders who want clarity, credibility, and real-world signals — fast.
It’s ideal if you’re:
Validating an idea before building
Preparing for accelerator or investor conversations
Struggling to get clear feedback or traction
It’s not for founders who want to DIY everything or jump straight into product development without validation.
What will I walk away with?
You’ll leave with a fully built, test-ready validation kit, including:
• Clear, consistent core messaging (Because you can't validate what you can't articulate)
• Videos for both the Problem & Solution (to help founders stay focused on listening)
• Surveys to capture real-world market signals
• Interview tools to run 2 interview engines: Live (on Zoom) or Self-Guided (via landing pages)
• A validation deck framework to present your learnings
Most importantly, you’ll be equipped to gather real signals from real people, not opinions, guesses, or gut feelings.
Why not just make my own landing page or MVP?
Because an MVP is the most expensive way to run a survey LOL.
Most founders use "building" as a procrastinatory shield against the actual scary question: Does anyone care? They build first and hope validation follows. They end up testing their execution, not market demand.
FIRST FLIGHT flips the burden of proof.
Think about the original iPod. History says the product came first, but our theory is different: If you had tested the message “1,000 songs in your pocket” before a single circuit board was soldered, you would have seen the demand signals immediately.
If people don't "get it" or "want it" when it's a message, they won't "get it" or "want it" when it's a product.
It is faster, cheaper, and objectively smarter to stress-test a high-resonance message than it is to manage a dev team for three months just to hear "no."
First, build the message to find the market truth.
Then build the MVP to fulfill the promise.
How long does this take?
Three weeks, start to finish.
The entire process is designed to be fast, focused, and founder-friendly, without months of tinkering, rewriting, or second-guessing.
What do I need to do on my end?
You’ll participate in a few strategy sessions and answer key questions about your idea.
You don’t need:
• Tech skills
• Design skills
• A finished product
We handle the building.
You stay focused on the idea and the insights.
How much does it cost?
The FIRST FLIGHT Validation Kit is $4,000.
Additional projects or extended validation work can be scoped separately if you want to go deeper or broader after FIRST FLIGHT.
Will this help me with accelerator applications?
Yes — in more ways than one.
FIRST FLIGHT doesn’t just give you data.
It demonstrates how you think and operate as a founder.
Having a structured validation system shows accelerators and investors that you:
• Take validation seriously
• Work with discipline and intention
• Prioritize learning before building
• Know how to turn uncertainty into evidence
On top of that, you walk in with something most applicants don’t:
real signals from real people, captured in a clear, credible way.
Accelerators and investors don’t fund guesses.
They fund founders who show process, progress, and proof.
What if I’m still early or not sure about my idea?
That’s exactly when FIRST FLIGHT is most valuable.
The goal isn’t to prove your idea is perfect —
it’s to find out quickly what’s working, what’s not, and why, before you waste time, money, and effort building the wrong thing.
Great founders don’t wait for clarity.
They create it.
Get the tools you need to go from “I think …” to “Here’s the evidence.”
Show up with credible proof that earns attention from accelerators and investors.
Let's launch your FIRST FLIGHT.
Get started with FIRST FLIGHT
This could be the thing that changes everything. Why not take a closer look?
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